Eimi - The New Styling Range From Wella
Day to day we are inspired by diverse cultures, personalities, eclectic styles and urban trends from across the globe which shape our individual style and unique identity. With this in mind, beauty international is stocking the new styling range EIMI from Wella Professionals, inviting you to share your style through a language of individuality.
Individual style seekers can pick from 26 styling essentials including three new exciting products to create a style that best suits them – whether they want wild texture, dazzling shine, a volume boost or a smooth and sleek finish, there is a product suited for all needs.
Beauty International is excited to be using New EIMI ‘‘with the new EIMI range, you can bring out everyone’s individual style by creating the hairstyle that they want to express themselves with.”
The new EIMI collection has three NEW products to add to the impressive styling line-up. The Dry Me dry shampoo which is the ideal product for creating head turning volume and matte texture. Just spritz evenly through dry hair for an instant revamp. The Sugar Lift adds grippy but shiny texture and definition without overloading the hair or making it heavy. It ideally works best when applied to wet or damp hair before blow-drying. Lastly, the new Perfect Me tames the frizz and creates deliciously smooth hair, just apply to hair before blow-drying for a sleek finish.
EIMI speaks to every individual style and our hero products continue to create exceptional desirable finishes. Our Thermal Image is the perfect product to use on dry hair to ensure extra heat protection is given and a smooth and silky finish is created. Glam Mist is a light shine mist that protects against humidity once applied to dry hair. Shimmer Delight is a glossy finishing spray, adding that touch of shimmer with frizz fighting properties. Pearl Styler is used to create stand out lift and texture when applied to dry hair. Lastly, but by no means least our hero Grip Cream creates a distinctive style when applied to dry hair and our Texture Touch is malleable matte clay that provides a loose, flexible hold.
In addition, all the EIMI mousses now contain intelligent Care & Protect complex that improves wet compatibility. This helps detangle hair and give a boost of shine and texture, as well as a moisturising effect.
The Wella Professionals EIMI Styling Range includea
Wella Eimi Smooth Range : Perfect Me, Velvet Amplifier, Flowing Form, Thermal Image
Wella Eimi Shine Range : Shimmer Delight, Glam Mist
Wella Eimi Finishing Hairsprays: Flexible Finish, Dynamic Fix, Stay Styled, Super Set