Purpose
Part of Wella Professionals’ range of intensive hair finishing kits and creams, the Straighten It Intense Straightening Cream is a multi-purpose and complex treatment for leaving hair fresh and straight without any undue fuss. Effective on normal and more sturdy, resistant hair, it’ll improve hair manageability and allow for complete freedom when styling.
Why it works
Wella Professionals Straighten It Intense Straightening Cream uses Wella’s patented Flexi Protect technology to ensure the results are long-lasting and strong without sacrificing the incredible straightening finish it provides. The formula also contains only the gentlest, active-care ingredients - so no harsh-effects will be suffered as a result of usage.